Solomon's Delicatessen is a Jewish deli with soul, inspired by Tower Records and founder Russ Solomon with locations in Davis and Sacramento. Solomon's, like Tower Records, is a community gathering place where music and culture is celebrated and everyone is welcome.
photography by Solomon’s
Interval Press (the silkscreen design co-op I belong to) had an art show where each of us based on an album of our choice from Radiohead. I selected In Rainbows (my favorite album of theirs), and did a poster inspired from a specific song. Each poster was silk-screened on black 80# French paper, and there was a lot of trial and error seeing what colors held on the black paper and what soaked in.
Added bonus: I used silver ink and used every color of the rainbow in one of each of the four posters.
Seeing a lack of design events in the Sacramento area, me a handful of designers and creatives came together to create a design event that would bring an outside speaker / design rockstar but feature local artists as well. Mark Brickey and Tad Carpenter were the guests of the event, and they did not disappoint, packing full the 250 seat sold-out auditorium. I got to design the logo, slides, and collateral for the event — it was a huge learning experience putting such a big event on.
Designing and screen printing these posters with Interval Press throughout the past few years has been a huge staple of my creative career. Gig posters have and still are a huge love of mine.
As with most creative things, the idea of my first pin design started with a random doodle. Seeing a lot of designers I admire create their own enamel pins was a huge inspiration, and I’ve been making a variety of merchandise and selling online (check out the store link on this page) at pop-up shops here and there.
Hot Italian is a modern pizzeria with the idea to build a place where pizza brings people together to celebrate Italy’s art, music, design, sport, food and wine. I was able to concept and design the logo from the launch, as well as work on the initial branding, as well as their future events and packaging.
Logo designed while at Fuel Creative Group
Once a year, the top doctors in the Premier program by VSP Global get invited to an all expense-paid three day conference, where they discuss optometry’s current events, get inspiration, and relax and enjoy their fellow doctors’ company.
I designed the logo, got to print the invite on letterpress (#220 paper!), design the collateral, environmental signage, and design for a 120’ wide screen.
Sactown magazine is one of the region’s largest publications with an average circulation of over 40,000. I’ve been able to pitch, illustrate, and design three different Best of the City covers creatively, which always has been a rewarding process.
I got to start on this project from scratch — logo, branding, mermaid, to the custom bottle and label. The idea was to create a brand of rum that was sexy, fun to take to parties, and most of all wasn’t kitschy.
Based in Martinez, Del Cielo Brewing Co. wanted a fun illustration style for their newest portable can series. We were able to play off puns, local landmarks, and hispanic culture with a fun illustration style to help increase sales and generate interest.
Sarah Dawson is a photographer and world traveler, with a specialty in wedding photography. I designed a logo, business card, and an embossed packet to hold her proposals and quotes in a way that was elegant and timeless as her work.
photography by Sarah Dawson
Sauté Magazine shares a local's perspective on the hottest restaurants and bars and explores recipes and fine wines in Orange County. I was able to illustrate full-page story graphics that tied into the feature story.
Art Direction by Hoodpah
Interval Press put on a gallery show where all four of us would use three shades, making up the entire chromatic wheel. The subject matter was up to us and since I’ve always wanted to design a Wilco poster, I based the posters off their lyrics and love for Americana. The final result was a series of three 1-color, two 2-color, and one 3-color screen-printed posters.
Every year Sacramento magazine has an issue featuring the top doctors in the region. I was able to design the cover as well as header illustrations for the additional categories inside the magazine and online.
I worked with CBS Sports Digital’s subsidiary, MaxPreps, in the digital division designing weekly web graphic tiles. I was able to concept the overall style, choose exciting and artistic unconventional color palates with dramatic cropping and typography and implement it throughout the rollout.
They say a man is only as good as the business card that he designed for himself. What? No one says that? Well, you can get a good look at a bull by… never mind. Here’s an identity system I made for myself.
Featured in HOW Design Annual